Occasionally I have the opportunity to work with #logistics companies' owners who have just started the business and are looking for ways to scale it. Some started the business after working in logistics, gathered enough experience, and decided to become entrepreneurs. This type of founder usually has lesser problems with scaling and needs some [...]
Marketing and public relationships are still a tough cookie for #Logistics companies. Working with Logistics companies, I've noticed that most logistics companies are still looking with caution to #marketing and #publicrelationships. I think there are two main reasons why this is happening. First, they believe it will not pay off; therefore, many hit the pause button here. And secondly, [...]
Digital freight forwarders and their latest failures are one of the most read topics in the logistics industry. Well, they aren't failing in the purse sense, but we see more and more signs that something is wrong there. They started loudly and did some incredible things. Still, more and more characters are pointing out [...]
No one likes time wasters; shippers are not an exclusion. But, still working with logistics sales managers globally, I see that many of them do not understand that they need to bring value to the table. Otherwise, you are just another logistics service provider competing on price. Maybe the first column looks somehow cookie, [...]
The last two years were fantastic for the Logistics industry. Ocean carriers made enormous profits. The year was also good for logistics intermediaries. ECU Worldwide surveyed 800+ freight forwarders worldwide and found that the considerable majority of freight forwarders grew their revenue between 33-48%. Major growth drivers were related to increased freight price and new [...]
Hey there, my beloved subscribers. Let's talk about the main money machine for the logistics industry. And it's Linkedin The best part of using the platform is that organizations and individuals can get leads that convert into paying customers more accurately and quickly than with any other tool. Linkedin is also an unparalleled branding [...]
Today I want to talk about two essential things. Those things are like rocks in my shoes. I can't hold them there anymore. And this is related to the ways how some logistics companies do their marketing. I see those things every day on my LinkedIn news feed; I see them in my email, [...]
The logistics market has changed a lot in the last two years. Earlier, Logistics services were seen as transactional, where the prices most of the time were the key decision factor. But this has changed together with the pandemics. Now shippers understand that the price isn't the critical factor, as usually low prices come [...]
The logistics sales arena is crowded as never before. Of course, the last two years favored and still favor logistics service providers. However, this will attract more players to the logistics industry in the long run. Moreover, logistics companies are investing in increasing capacity, and the upcoming recession can mix the cards altogether. Therefore, [...]
The world is living at inflation levels that weren't seen in decades. The previous recession, which came with covid, has impacted the logistics market positively because consumers shifted from services to materials. And this increased the need for logistics services enormously. I made predictions in 2020 that the 2021 year will be one of the best for logistics [...]
