If you would google a question: What significant challenges does Logistic's business face, you would find out that the top third answer is – improving service levels. We have talked about some of the other issues in our previous article. If you missed it, you could read it here. Improving the quality of services [...]
Probably the most significant part of commercial management literature is devoted to success. Primarily this success is associated with financial well-being. To achieve financial well-being, the authors of commercial books will offer you various ideas: neuro-linguistic programming, affirmations, directing energy in the right direction, and so forth. I have read many books on this [...]
Probably one of the best articles ever written on strategic marketing is the article by Theodore Levitt entitled Marketing Myopia, written in the year 1960. The author analyzes the failures of previous growth industries, mainly because companies haven't paid attention to changing consumer needs and general market trends, not realizing that they are part [...]
Why do many Logistics businesses use the same sales process to sell their services as other low-value transactional businesses do? Is there a way to do this more efficiently? Many Logistic's businesses (especially freight forwarders/brokers) state that many shippers are price shoppers. Therefore it's best to use a transactional sales model to reach [...]
