How is logistics marketing different from B2C marketing? Nine pitfalls to avoid

2021-05-23T14:04:54+02:00

Earlier, most logistics companies didn't invest in marketing. All marketing activities were limited to trade shows and publications in the press, some companies did some email marketing, and that's it. The industry is still profoundly reliable from referrals and outbound sales even today. Though the trend is changing as many logistics companies are starting [...]