Is freight forwarding going to an end?

2025-03-19T15:09:39+02:00

Container lines have long dreamed of disintermediating freight forwarders from the value chain and dealing directly with customers. As digital booking platforms, automated freight management, and direct customer acquisition strategies take hold, they’re making their biggest bets yet. Many forwarders view this as a formidable threat - and it is. But the truth is, container [...]