Monthly Archives: August 2026

What I am going to say will probably not be liked by everyone in the logistics industry. For years, one of the most common complaints I have heard from freight forwarders, transport companies, 3PLs, and other logistics service providers is that customers are becoming increasingly price-driven. Shippers send an RFQ to ten or more [...]

For decades, logistics has been built around operational excellence. Companies invested in better fleets, stronger warehouse networks, more experienced planners, advanced transport management systems, and increasingly sophisticated operational processes. This focus made perfect sense. Logistics is, after all, an industry where execution matters. Yet while the operational side of the industry has become increasingly [...]