Trade shows for logistics professionals seem to be on every corner these days. Many sales professionals will attend at least one, often more, each year. While shaking hands, exchanging smiles, and collecting business cards are essential, let’s be honest: you still can’t eat those. If you're serious about converting trade show efforts into actual [...]
Every week, a new “revolutionary” business development system pops up on LinkedIn. You’ve seen the gurus with their 37-step frameworks, AI-powered cold email templates, and lead-generation automations that promise to flood your calendar with calls. They’ll tell you logistics are behind the times and that you need a sales funnel that looks like a [...]
Container lines have long dreamed of disintermediating freight forwarders from the value chain and dealing directly with customers. As digital booking platforms, automated freight management, and direct customer acquisition strategies take hold, they’re making their biggest bets yet. Many forwarders view this as a formidable threat - and it is. But the truth is, container [...]
For years, logistics companies have followed a predictable sales model: respond to RFQs, compete on price, promise fast and reliable delivery, and hope for repeat business. While this transactional approach might have worked in the past, the logistics landscape has changed—and companies that fail to evolve will find themselves stuck in a never-ending price war. [...]
Many Logistics companies still rely on outdated marketing approaches. Browsing social media platforms and sales collateral, you’ll see the same predictable visuals and content: photos of trucks, warehouses, talking about themselves, etc. While these elements are integral to logistics, do they really inspire confidence, differentiate a brand, or reflect the industry's complexity? In an age [...]
Sustainability is no longer optional—it’s a necessity for businesses worldwide. Yet logistics companies often face the challenge of making sustainable solutions attractive and profitable. Consumers demand greener options, but polls reveal they are hesitant to pay more. This is where the art of sales and marketing comes into play. Instead of selling the "steak" [...]
Examining various digital channels, it's evident that logistics businesses have recognized the value of marketing and public relations. Why do we say this? We see a growing number of logistics service providers expanding their traditional marketing activities—like attending trade shows and participating in freight-related networks—to include email, LinkedIn, and other social media platforms. This [...]
For many logistics service providers, autumn is a busy season as logistics services sales professionals attend various trade shows and conferences. Posts on different social networks spark mixed opinions about the effectiveness of this channel. Some argue that trade shows don't work, while others claim they are worth attending. As with any channel, there [...]
In the speedy world of logistics, where precision, timeliness, and operational efficiency take center stage, marketing can often seem like an afterthought. Logistics companies, particularly those rooted in traditional B2B models, frequently underplay the role marketing can play in their growth and brand positioning. However, companies that overlook marketing risk falling behind as the [...]
Gen X and Millennials ruled the previous decade as decision-makers responsible for buying logistics services. But this is starting to change as Gen Z is stepping onto the stage and bringing new expectations to the world of logistics. The logistics industry will have to consider this generation. As this generation is entirely different from [...]
