For years, logistics companies have followed a predictable sales model: respond to RFQs, compete on price, promise fast and reliable delivery, and hope for repeat business. While this transactional approach might have worked in the past, the logistics landscape has changed—and companies that fail to evolve will find themselves stuck in a never-ending price war. [...]
Many Logistics companies still rely on outdated marketing approaches. Browsing social media platforms and sales collateral, you’ll see the same predictable visuals and content: photos of trucks, warehouses, talking about themselves, etc. While these elements are integral to logistics, do they really inspire confidence, differentiate a brand, or reflect the industry's complexity? In an age [...]
Sustainability is no longer optional—it’s a necessity for businesses worldwide. Yet logistics companies often face the challenge of making sustainable solutions attractive and profitable. Consumers demand greener options, but polls reveal they are hesitant to pay more. This is where the art of sales and marketing comes into play. Instead of selling the "steak" [...]
Examining various digital channels, it's evident that logistics businesses have recognized the value of marketing and public relations. Why do we say this? We see a growing number of logistics service providers expanding their traditional marketing activities—like attending trade shows and participating in freight-related networks—to include email, LinkedIn, and other social media platforms. This [...]
For many logistics service providers, autumn is a busy season as logistics services sales professionals attend various trade shows and conferences. Posts on different social networks spark mixed opinions about the effectiveness of this channel. Some argue that trade shows don't work, while others claim they are worth attending. As with any channel, there [...]
In the speedy world of logistics, where precision, timeliness, and operational efficiency take center stage, marketing can often seem like an afterthought. Logistics companies, particularly those rooted in traditional B2B models, frequently underplay the role marketing can play in their growth and brand positioning. However, companies that overlook marketing risk falling behind as the [...]
Gen X and Millennials ruled the previous decade as decision-makers responsible for buying logistics services. But this is starting to change as Gen Z is stepping onto the stage and bringing new expectations to the world of logistics. The logistics industry will have to consider this generation. As this generation is entirely different from [...]
All the high-performing sales reps know that getting customers from the first interaction rarely happens. Propper follow-ups are the key to getting customers. This is one of the most unrealized opportunities within the logistics community because many sales reps give up after the first no, which is a big mistake. In the article below, [...]
Social media is a powerful platform for logistics businesses targeting B2B customers. It can help attract more customers and employees and increase the lifetime value of existing customers. As we work with logistics businesses, we often receive questions from company leaders about the best way to position their brands on social and other digital [...]
The competitive environment within the last few years has become quite harsh in the logistics sector. We've witnessed consolidation, which is still in progress. We saw some new market participants entering the market; here, I'm talking about digital freight forwarders, which could be more successful, but they still took their piece of the cake. [...]
