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28 05, 2025

After Trade Shows: A Strategy for New Business Maximization

2025-05-28T11:00:29+02:00

Trade shows for logistics professionals seem to be on every corner these days. Many sales professionals will attend at least one, often more, each year. While shaking hands, exchanging smiles, and collecting business cards are essential, let’s be honest: you still can’t eat those. If you're serious about converting trade show efforts into actual [...]

After Trade Shows: A Strategy for New Business Maximization2025-05-28T11:00:29+02:00
17 04, 2025

Forget Funnels. In Logistics, Trust Closes Deals.

2025-04-17T09:23:28+02:00

Every week, a new “revolutionary” business development system pops up on LinkedIn. You’ve seen the gurus with their 37-step frameworks, AI-powered cold email templates, and lead-generation automations that promise to flood your calendar with calls. They’ll tell you logistics are behind the times and that you need a sales funnel that looks like a [...]

Forget Funnels. In Logistics, Trust Closes Deals.2025-04-17T09:23:28+02:00
19 03, 2025

Is freight forwarding going to an end?

2025-03-19T15:09:39+02:00

Container lines have long dreamed of disintermediating freight forwarders from the value chain and dealing directly with customers. As digital booking platforms, automated freight management, and direct customer acquisition strategies take hold, they’re making their biggest bets yet. Many forwarders view this as a formidable threat - and it is. But the truth is, container [...]

Is freight forwarding going to an end?2025-03-19T15:09:39+02:00
13 02, 2025

Beyond Transactions: Winning in Logistics Sales

2025-02-13T15:56:20+02:00

For years, logistics companies have followed a predictable sales model: respond to RFQs, compete on price, promise fast and reliable delivery, and hope for repeat business. While this transactional approach might have worked in the past, the logistics landscape has changed—and companies that fail to evolve will find themselves stuck in a never-ending price war. [...]

Beyond Transactions: Winning in Logistics Sales2025-02-13T15:56:20+02:00
16 01, 2025

Moving Minds, Not Just Freight

2025-01-16T10:25:57+02:00

Many Logistics companies still rely on outdated marketing approaches. Browsing social media platforms and sales collateral, you’ll see the same predictable visuals and content: photos of trucks, warehouses, talking about themselves, etc. While these elements are integral to logistics, do they really inspire confidence, differentiate a brand, or reflect the industry's complexity? In an age [...]

Moving Minds, Not Just Freight2025-01-16T10:25:57+02:00
12 12, 2024

How to Sell Sustainable Logistics and Make It Profitable

2024-12-12T12:00:17+02:00

Sustainability is no longer optional—it’s a necessity for businesses worldwide. Yet logistics companies often face the challenge of making sustainable solutions attractive and profitable. Consumers demand greener options, but polls reveal they are hesitant to pay more. This is where the art of sales and marketing comes into play. Instead of selling the "steak" [...]

How to Sell Sustainable Logistics and Make It Profitable2024-12-12T12:00:17+02:00
11 11, 2024

Signs That Your Organization Needs Outside Help with Marketing

2024-11-11T15:26:49+02:00

Examining various digital channels, it's evident that logistics businesses have recognized the value of marketing and public relations. Why do we say this? We see a growing number of logistics service providers expanding their traditional marketing activities—like attending trade shows and participating in freight-related networks—to include email, LinkedIn, and other social media platforms. This [...]

Signs That Your Organization Needs Outside Help with Marketing2024-11-11T15:26:49+02:00
21 10, 2024

Winning at Logistics Trade Shows: Strategies for Sales Reps to Stand Out

2024-10-21T09:10:36+02:00

For many logistics service providers, autumn is a busy season as logistics services sales professionals attend various trade shows and conferences. Posts on different social networks spark mixed opinions about the effectiveness of this channel. Some argue that trade shows don't work, while others claim they are worth attending. As with any channel, there [...]

Winning at Logistics Trade Shows: Strategies for Sales Reps to Stand Out2024-10-21T09:10:36+02:00
14 10, 2024

The Biggest Misconceptions Logistics Companies Have Toward Marketing Activities

2024-10-14T08:52:45+02:00

In the speedy world of logistics, where precision, timeliness, and operational efficiency take center stage, marketing can often seem like an afterthought. Logistics companies, particularly those rooted in traditional B2B models, frequently underplay the role marketing can play in their growth and brand positioning. However, companies that overlook marketing risk falling behind as the [...]

The Biggest Misconceptions Logistics Companies Have Toward Marketing Activities2024-10-14T08:52:45+02:00
24 09, 2024

Are You Preparing Your Logistics Business for Gen Z Customers?

2024-09-24T09:26:13+02:00

Gen X and Millennials ruled the previous decade as decision-makers responsible for buying logistics services. But this is starting to change as Gen Z is stepping onto the stage and bringing new expectations to the world of logistics. The logistics industry will have to consider this generation. As this generation is entirely different from [...]

Are You Preparing Your Logistics Business for Gen Z Customers?2024-09-24T09:26:13+02:00

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