In the competitive world of logistics sales, each interaction with a potential client can make or break a deal. As a seasoned coach, I've observed numerous sales reps and managers repeatedly falling into the same traps during the prospecting phase. Identifying these common mistakes and implementing strategic changes can enhance your or your team's [...]
We recently came across compelling data revealing a significant trend: a substantial portion of Gen Z avoids phone calls, opting for messaging apps like WhatsApp, Snapchat, etc. This shift is echoed by findings that only 15% of young people (16-24 years old) prefer phone calls, with a majority favoring instant messaging, which has seen [...]
Many logistics business owners and leaders have recently overlooked the importance of refining their sales and marketing strategies, focusing on evaluating what’s working and identifying areas for improvement. This oversight is particularly significant given the rapid changes in the logistics landscape, underscoring the need for continuous enhancement. This article will discuss the crucial elements [...]
Digital marketing activities have become more popular among logistics service providers. Earlier, logistics business owners limited their activities to trade shows and printing ads. Now, more of them are investing in various digital marketing activities. This shift is positive because logistics companies were not among the early adopters in this field. When there weren’t [...]
Logistics business owners and sales leaders constantly search for that golden rule or moment when their sales efforts yield the best results. Amidst economic fluctuations and shifting customer demands, finding this opportune time can seem daunting. Many logistics industry employees blame poor sales performance on external factors such as a sluggish economy or unpredictable [...]
Dear #thelogisticsnewsletter readers, we are concluding a study unveiling key traits that foster success in Logistics services sales. We would like to invite you to participate in this study. Introduction In the fast-paced world of logistics, the ability to close sales effectively isn't just a skill – it's an art. Whether you're a seasoned [...]
The worldwide web is full of topics related to artificial intelligence, offering insights into the newest trends, advice, guides, and much more information on how this remarkable development can enhance various aspects of business. AI has even spawned new specialties, such as AI trainers, and is poised to create more in the future. Marketing [...]
We continue our tradition of providing thoughts and prognoses for the upcoming year, 2024. If you missed our previous year's prognosis, you can look at it here. The year ahead will bring challenges and opportunities, particularly with a potential mild shift towards a logistics service providers market in the year's second half. Moreover, given [...]
Logistics service providers aren't experiencing their best times at the moment. There is a downsizing trend in most markets, lanes, and modes. The increased number of logistics professionals seeking jobs on LinkedIn suggests that company owners and stakeholders may be looking for someone to blame for this downturn. Is this hunt a good or [...]
In today's challenging economic climate, logistics business owners and employees struggle to find a moment of respite to rejuvenate and plan for a brighter future. Securing freight loads has become increasingly tricky; freight prices have plummeted to unimaginable lows, Logitech technologies have fallen out of favor, and the media consistently reports that a recession [...]
