The year for many logistics service providers begins with considerable uncertainties as volumes, freight prices, and margins are going down, and fear of recession is ever-increasing. History shows us that changes for someone can be a tragedy but, for some, a victory. As Winston Churchill said, Never let a good crisis go to waste. [...]
Working with the logistics sales community worldwide, I've noticed that only a few have a well-defined sales process. Usually, sales are made without any clear plan, emphasizing luck and referrals. And Referrals are essential, of course, but we all know that if an organization wants to scale, more is needed. That's why we usually see [...]
The logistics industry, in most cases, is sales-centric. As a result, the marketing function in most logistics organizations is absent or viewed as a department that creates nice-looking documents, takes care of social, and, in some cases, does lead generation. This may be precisely why at such organizations, we see some hype communication in [...]
