The Logistics industry is growing fast as never before and will grow even faster in the future. But, all together, it creates an employees shortage problem. If you would like to find out about other challenges seen in the logistics industry, you can read our previous article on this topic here. Anyway, there is [...]
If you would google a question: What significant challenges does Logistic's business face, you would find out that the top third answer is – improving service levels. We have talked about some of the other issues in our previous article. If you missed it, you could read it here. Improving the quality of services [...]
Probably the most significant part of commercial management literature is devoted to success. Primarily this success is associated with financial well-being. To achieve financial well-being, the authors of commercial books will offer you various ideas: neuro-linguistic programming, affirmations, directing energy in the right direction, and so forth. I have read many books on this [...]
Probably one of the best articles ever written on strategic marketing is the article by Theodore Levitt entitled Marketing Myopia, written in the year 1960. The author analyzes the failures of previous growth industries, mainly because companies haven't paid attention to changing consumer needs and general market trends, not realizing that they are part [...]
Why Is Everything More Expensive Right Now? And why this can be dangerous for the Logistic's industry? Recently, we have witnessed sharp inflation within almost all merchandise groups (20-40%). It was caused by increased Logistics costs and Lead times as a reflection of the global shipping crisis. A worth reading article here that [...]
Why Inbound Marketing and Using out Omni communication and Sales Channels are becoming important for Logistics Businesses? The internet and increased connectivity have changed typical customer's journey maps forever. Now your customer is looking for information everywhere: on social media, websites, and in all other places. That's why Inbound marketing (I prefer to [...]
Why is the status quo so dangerous for a Logistics company? The biggest bunch of Logistics entrepreneurs can be separated into two different groups. One group is the aggressive ones constantly looking for ways to improve their operations and grow their business; they are like wolves looking for a meal, and if they [...]
What are the significant challenges the logistics sector facing today? The Logistic's sector is having one of best business periods of all times. Many companies are earning top dollar; this sector is becoming crucial as never before, the prognosis for this sector is steady growth. Nevertheless, on the other hand, this creates many [...]
Earlier, most logistics companies didn't invest in marketing. All marketing activities were limited to trade shows and publications in the press, some companies did some email marketing, and that's it. The industry is still profoundly reliable from referrals and outbound sales even today. Though the trend is changing as many logistics companies are starting [...]
Will 2021 be an excellent year for the Logistics industry? It's trendy to make predictions these days; it seems that Everyone is doing this. I'm not an exception. But its a Hard work; even the best analytics are most of the time wrong. When the first pandemics wave hit us, most thought [...]
