Examining various digital channels, it's evident that logistics businesses have recognized the value of marketing and public relations. Why do we say this? We see a growing number of logistics service providers expanding their traditional marketing activities—like attending trade shows and participating in freight-related networks—to include email, LinkedIn, and other social media platforms. This [...]
For many logistics service providers, autumn is a busy season as logistics services sales professionals attend various trade shows and conferences. Posts on different social networks spark mixed opinions about the effectiveness of this channel. Some argue that trade shows don't work, while others claim they are worth attending. As with any channel, there [...]
In the speedy world of logistics, where precision, timeliness, and operational efficiency take center stage, marketing can often seem like an afterthought. Logistics companies, particularly those rooted in traditional B2B models, frequently underplay the role marketing can play in their growth and brand positioning. However, companies that overlook marketing risk falling behind as the [...]
Gen X and Millennials ruled the previous decade as decision-makers responsible for buying logistics services. But this is starting to change as Gen Z is stepping onto the stage and bringing new expectations to the world of logistics. The logistics industry will have to consider this generation. As this generation is entirely different from [...]
All the high-performing sales reps know that getting customers from the first interaction rarely happens. Propper follow-ups are the key to getting customers. This is one of the most unrealized opportunities within the logistics community because many sales reps give up after the first no, which is a big mistake. In the article below, [...]
Social media is a powerful platform for logistics businesses targeting B2B customers. It can help attract more customers and employees and increase the lifetime value of existing customers. As we work with logistics businesses, we often receive questions from company leaders about the best way to position their brands on social and other digital [...]
The competitive environment within the last few years has become quite harsh in the logistics sector. We've witnessed consolidation, which is still in progress. We saw some new market participants entering the market; here, I'm talking about digital freight forwarders, which could be more successful, but they still took their piece of the cake. [...]
Suppose your organization is looking for ways to speed up new business development. In that case, the mistakes we will discuss are likely the first ones you will need to eliminate as a logistics sales organization leader or individual entrepreneur. In this article, we'll identify these mistakes and give you a clear path to [...]
The logistics services sales arena is changing fast; previously popular sales methods, such as referral-based sales, trade shows, and others, are becoming less effective. Foreward-thinking logistics business owners have understood that various digital marketing activities are becoming potent weapons helping stimulate growth. But of course, many logistics companies still do not invest in marketing [...]
Many logistics business owners, particularly those with a long-standing presence in the industry, may not realize the untapped potential they hold in their hands. If harnessed effectively, this potential could propel their business development activities to unprecedented heights, all while maintaining cost-effectiveness. We're referring to the wealth of contacts they've accumulated over the years, [...]
