The logistics services sales arena is changing fast; previously popular sales methods, such as referral-based sales, trade shows, and others, are becoming less effective. Foreward-thinking logistics business owners have understood that various digital marketing activities are becoming potent weapons helping stimulate growth. But of course, many logistics companies still do not invest in marketing activities becouse some do not believe in its effect, others stick to the old ways of doing business, and some do not have funds for such activities. In the article below, we will share reasons why we believe that every logistics company will need to start doing digital marketing activities in the near future.
1. Changing communication channels
The decision-making landscape in logistics is rapidly evolving. In earlier logistic services, buyers could be reached via a few channels, such as in-person meetings at tradeshows or sites, cold calls, etc. Nowadays, the number of communication channels has increased, and more significant emphasis is being put on digital media. Today, it doesn’t matter their gender or age; they like to consume content, attend events, and buy products and services via various digital channels. And with each year, this trend will only become stronger.
2. Influence of Younger Generations
Most of those procuring various logistics services are Millennials or older, but this is already changing as the younger generation is stepping up. Buyers from younger generations are digital natives and are more inclined to research and purchase services online, favoring brands that engage with them through digital channels.
3. Increasing Competition
The logistics industry is experiencing unprecedented competition. It was always a very competitive industry, but these days, the competition has become even harsher. Consolidation in the market is happening fast, and new strong players are entering the market. Companies that want to survive must go the extra mile to service. This extra mile can become digital marketing activities together with super niched-down messages. And this can also be done by positioning themselves distinctively in the market, where, again, digital marketing plays a key role.
4. Customer Experience
Today’s customers expect seamless, personalized experiences across all touchpoints. A customer-centric approach, driven by effective marketing, is essential for meeting these expectations. Marketing departments can develop strategies to enhance customer engagement, from personalized email campaigns and targeted content to interactive social media posts and loyalty programs. Logistics companies can foster stronger relationships, enhance customer satisfaction, and build long-term loyalty by actively listening to customer feedback and responding to their needs.
5. Because of other not-so-visible things
When we started our business, digital marketing activities were done only by a few logistics companies. Nowadays, this has changed dramatically. We are witnessing the same as with the web pages; at the beginning, only a few companies had a web page, and now it’s the second most crucial step after incorporating an organization. When we see such a clear growth pattern, we conclude that this trend will become more critical in the future.
Conclusion
The logistics industry is at a crossroads, with new challenges and opportunities reshaping the landscape. As decision-making processes become more data-driven, younger generations dominate the workforce, and competition intensifies, having a dedicated digital marketing department will be crucial for survival and success. Marketing will drive brand awareness and customer engagement and harness technology and data to deliver superior services and experiences.
Are you ready to elevate your logistics business with a robust marketing strategy? Partner with us to realize the company’s full potential. Our team of experts specializes in customer engagement and driving growth. Please feel free to contact us today to learn how we can help you confidently navigate the future of logistics.
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About the Author:
Thomas Ananjevas is a seasoned supply chain professional with 15 years of experience in purchasing and selling logistics services and building supply chains from the ground up. He founded a consulting, training, and marketing services company dedicated to the logistics industry. Thomas specializes in helping logistics companies implement necessary changes to ensure business growth and continuity. You can go ahead and schedule a conversation with Thomas by clicking here.
