Working with the logistics sales community worldwide, I've noticed that only a few have a well-defined sales process. Usually, sales are made without any clear plan, emphasizing luck and referrals. And Referrals are essential, of course, but we all know that if an organization wants to scale, more is needed. That's why we usually see [...]
The logistics industry, in most cases, is sales-centric. As a result, the marketing function in most logistics organizations is absent or viewed as a department that creates nice-looking documents, takes care of social, and, in some cases, does lead generation. This may be precisely why at such organizations, we see some hype communication in [...]
It’s pretty popular to make predictions for the new year, as astrologists do. So we thought to share our thoughts on what will happen with the logistics market in 2023. Do not be harsh if that prognosis will not come true it’s not an easy thing to do these days. Our first prognosis for [...]
I bet those in the trucking business, especially in senior positions, go to sleep and wake up with a single thought: how to solve truck driver shortage issues. And this is entirely understandable, as there is a global shortage of more than 2 million truck drivers. This is not the end; the deficit will increase [...]
So is it worth training your sales teams during a recession? Good question; let‘s dive in and find the answer. After two years of magic in the logistics sector, the winds of change started blowing. After more than ten years of steady growth and two years of pandemic-stipulated growth (and challenges), the economy has [...]
The Logistics tech industry has been booming in the last decade. Still, many of them are struggling, and even those who seem to be unicorns are starting to struggle; you can read more on why digital freight forwarders are failing here. Profitability and fast growth are huge issues with all start-ups, and logistics tech [...]
The logistics industry is significant, with many different kinds of services. Some services are pretty complicated, and some are straightforward. Usually, talking with logistics organizations, I hear stories that selling logistics is challenging as there are no key differentiators, and everyone offers the same services. When asked how you differ from other LSPs, one service [...]
The last two years were super good for most logistics service providers. Of course, some regions suffered, but generally, the market was excellent. Many logistics companies made record profits. Many felt like superheroes, the Neos of this world, who made their companies thrive. And some of them were heroes; I'm talking about those companies that [...]
The logistics tech industry gained much traction in recent years. Many tech companies have entered this arena and are being developed when writing this article. Therefore I thought it would be great to review some of them so that shippers and logistics companies could know and understand what to expect from each. So starting [...]
Marketing and P&R activities are potent weapons that businesses worldwide use to increase brand awareness and stimulate faster growth. However, many logistics businesses, except the big names (XPO, DHL, etc.), are still cautiously looking at P&R and marketing. This is happening because there are few viable myths around those topics. This prevents logistics companies [...]
