Company doesn’t invest into employees` training. The competitive environment in this business is harsh and in order to succeed, you need to have the best class personnel who understand new and emerging technologies, have practical knowledge and motivation for extra mile selling. Of course, this knowledge can be passed by the CEO. Nevertheless, in most cases due to lack of time it is hard to achieve, and if they do achieve, the training program is usually worse than obtaining it from the professionals. Do not be afraid to invest in training as the return of investment (ROI) will be much greater, do not look to this like to a usual line of expenditures, it’s an investment which pays off a lot.