Cold outreach has become harder because of AI. What should logistics companies do?
AI has made it easier to contact more prospects. But it hasn't made it easier to start meaningful conversations with supply chain and logistics leaders. AI has done a lot for sales. It [...]
Is Europe One Recovery Away From a Carrier Market?
For most European shippers, transportation has not been a major concern recently. Capacity remains available, rates are generally stable, and carriers continue competing aggressively for freight. After several difficult years for manufacturing and consumer [...]
Why Your Logistics Marketing Attracts Price Buyers?
A few months ago, I was reviewing the website of a mid-sized freight forwarding company in Northern Europe. Internally, this was a business that had everything: experienced operations teams, a stable partner network, and [...]
Why “Logistics Tech” Companies Are Failing Slowly, And Why It’s Not the Business Model
Over the past four years, many once-celebrated logistics technology companies have quietly moved from “market darlings” to “market doubts.” They raised enormous amounts of capital. They promised to disrupt a traditional industry. They were [...]
Why “Logistics Tech” Companies Are Failing Slowly, And Why It’s Not the Business Model
Over the past four years, many once-celebrated logistics technology companies have quietly moved from “market darlings” to “market doubts.” They raised enormous amounts of capital. They promised to disrupt a traditional industry. They were [...]
You have completed sales training. So why does it often fail in real-world logistics sales?
Many logistics sales professionals have already invested time in sales training. Negotiation courses. Consultative selling workshops. Value-based selling frameworks. Most were effective, and some were even inspiring, though not all met expectations. You left [...]
