Signs That Your Organization Needs Outside Help with Marketing
Examining various digital channels, it's evident that logistics businesses have recognized the value of marketing and public relations. Why do we say this? We see a growing number of logistics service providers expanding their [...]
Winning at Logistics Trade Shows: Strategies for Sales Reps to Stand Out
For many logistics service providers, autumn is a busy season as logistics services sales professionals attend various trade shows and conferences. Posts on different social networks spark mixed opinions about the effectiveness of this [...]
The Biggest Misconceptions Logistics Companies Have Toward Marketing Activities
In the speedy world of logistics, where precision, timeliness, and operational efficiency take center stage, marketing can often seem like an afterthought. Logistics companies, particularly those rooted in traditional B2B models, frequently underplay the [...]
Are You Preparing Your Logistics Business for Gen Z Customers?
Gen X and Millennials ruled the previous decade as decision-makers responsible for buying logistics services. But this is starting to change as Gen Z is stepping onto the stage and bringing new expectations to [...]
Need More Customers Fast? Your Fortune Lies in Follow-Ups
All the high-performing sales reps know that getting customers from the first interaction rarely happens. Propper follow-ups are the key to getting customers. This is one of the most unrealized opportunities within the logistics [...]
Are you working on positioning your logistics brand on digital channels? Here‘s what to pay attention to
Social media is a powerful platform for logistics businesses targeting B2B customers. It can help attract more customers and employees and increase the lifetime value of existing customers. As we work with logistics businesses, [...]
