Where Should Logistics Companies Focus Their Sales Efforts?
SCSB Sector Freight Opportunity Review — 1 October 2026 Which industries deserve your sales team’s attention next, and what logistics needs could make them relevant to your business? For logistics companies, national economic [...]
Cold outreach has become harder because of AI. What should logistics companies do?
AI has made it easier to contact more prospects. But it hasn't made it easier to start meaningful conversations with supply chain and logistics leaders. AI has done a lot for sales. It [...]
The Logistics Industry Created Its Own Price Problem
What I am going to say will probably not be liked by everyone in the logistics industry. For years, one of the most common complaints I have heard from freight forwarders, transport companies, 3PLs, [...]
Why Underestimating Marketing Is One of the Biggest Growth Mistakes in Logistics
For decades, logistics has been built around operational excellence. Companies invested in better fleets, stronger warehouse networks, more experienced planners, advanced transport management systems, and increasingly sophisticated operational processes. This focus made perfect sense. [...]
Is Europe One Recovery Away From a Carrier Market?
For most European shippers, transportation has not been a major concern recently. Capacity remains available, rates are generally stable, and carriers continue competing aggressively for freight. After several difficult years for manufacturing and consumer [...]
Why Your Logistics Marketing Attracts Price Buyers?
A few months ago, I was reviewing the website of a mid-sized freight forwarding company in Northern Europe. Internally, this was a business that had everything: experienced operations teams, a stable partner network, and [...]
