Why Your Logistics Marketing Attracts Price Buyers?
A few months ago, I was reviewing the website of a mid-sized freight forwarding company in Northern Europe. Internally, this was a business that had everything: experienced operations teams, a stable partner network, and [...]
Why “Logistics Tech” Companies Are Failing Slowly, And Why It’s Not the Business Model
Over the past four years, many once-celebrated logistics technology companies have quietly moved from “market darlings” to “market doubts.” They raised enormous amounts of capital. They promised to disrupt a traditional industry. They were [...]
You have completed sales training. So why does it often fail in real-world logistics sales?
Many logistics sales professionals have already invested time in sales training. Negotiation courses. Consultative selling workshops. Value-based selling frameworks. Most were effective, and some were even inspiring, though not all met expectations. You left [...]
The Journey From Logistics Sales 1.0 to 4.0
For decades, logistics sales remained essentially unchanged. A phone, a rate sheet, a list of companies, and “start calling.” That was the formula. And for a surprisingly long time, it worked — or at [...]
Europe’s road freight providers can finally exhale – but are the hard times really over?
After two bruising years, Europe’s road freight market is catching its breath. Spot rates again overpassed contract rates, fuel costs are down from the 2022 peak. Purchasing manager indeks has grown in numerous countries [...]
Marketing Logistics: Channels to Use
Logistics companies often face a unique challenge in marketing: their services are critical, but to potential clients, they usually look very similar. Everyone promises reliability, speed, and cost efficiency. In this crowded landscape, choosing [...]
