Why Underestimating Marketing Is One of the Biggest Growth Mistakes in Logistics
For decades, logistics has been built around operational excellence. Companies invested in better fleets, stronger warehouse networks, more experienced planners, advanced transport management systems, and increasingly sophisticated operational processes. This focus made perfect sense. [...]
Is Europe One Recovery Away From a Carrier Market?
For most European shippers, transportation has not been a major concern recently. Capacity remains available, rates are generally stable, and carriers continue competing aggressively for freight. After several difficult years for manufacturing and consumer [...]
Why Your Logistics Marketing Attracts Price Buyers?
A few months ago, I was reviewing the website of a mid-sized freight forwarding company in Northern Europe. Internally, this was a business that had everything: experienced operations teams, a stable partner network, and [...]
Why “Logistics Tech” Companies Are Failing Slowly, And Why It’s Not the Business Model
Over the past four years, many once-celebrated logistics technology companies have quietly moved from “market darlings” to “market doubts.” They raised enormous amounts of capital. They promised to disrupt a traditional industry. They were [...]
You have completed sales training. So why does it often fail in real-world logistics sales?
Many logistics sales professionals have already invested time in sales training. Negotiation courses. Consultative selling workshops. Value-based selling frameworks. Most were effective, and some were even inspiring, though not all met expectations. You left [...]
The Journey From Logistics Sales 1.0 to 4.0
For decades, logistics sales remained essentially unchanged. A phone, a rate sheet, a list of companies, and “start calling.” That was the formula. And for a surprisingly long time, it worked — or at [...]
