The Journey From Logistics Sales 1.0 to 4.0
For decades, logistics sales remained essentially unchanged. A phone, a rate sheet, a list of companies, and “start calling.” That was the formula. And for a surprisingly long time, it worked — or at [...]
Want to Compete with the Big Guys? Three Options You Have
The competitive environment within the last few years has become quite harsh in the logistics sector. We've witnessed consolidation, which is still in progress. We saw some new market participants entering the market; here, [...]
The two most frequent new business developement killers
Suppose your organization is looking for ways to speed up new business development. In that case, the mistakes we will discuss are likely the first ones you will need to eliminate as a logistics [...]
Why Will Every Logistics Company Need to Invest in Digital Marketing Activities in the future?
The logistics services sales arena is changing fast; previously popular sales methods, such as referral-based sales, trade shows, and others, are becoming less effective. Foreward-thinking logistics business owners have understood that various digital marketing [...]
Winning at Logistics Trade Shows: Strategies for Sales Reps to Stand Out
For many logistics service providers, autumn is a busy season as logistics services sales professionals attend various trade shows and conferences. Posts on different social networks spark mixed opinions about the effectiveness of this [...]
The Biggest Misconceptions Logistics Companies Have Toward Marketing Activities
In the speedy world of logistics, where precision, timeliness, and operational efficiency take center stage, marketing can often seem like an afterthought. Logistics companies, particularly those rooted in traditional B2B models, frequently underplay the [...]
