Is Europe One Recovery Away From a Carrier Market?
For most European shippers, transportation has not been a major concern recently. Capacity remains available, rates are generally stable, and carriers continue competing aggressively for freight. After several difficult years for manufacturing and consumer [...]
After Trade Shows: A Strategy for New Business Maximization
Trade shows for logistics professionals seem to be on every corner these days. Many sales professionals will attend at least one, often more, each year. While shaking hands, exchanging smiles, and collecting business cards [...]
Forget Funnels. In Logistics, Trust Closes Deals.
Every week, a new “revolutionary” business development system pops up on LinkedIn. You’ve seen the gurus with their 37-step frameworks, AI-powered cold email templates, and lead-generation automations that promise to flood your calendar with [...]
Is freight forwarding going to an end?
Container lines have long dreamed of disintermediating freight forwarders from the value chain and dealing directly with customers. As digital booking platforms, automated freight management, and direct customer acquisition strategies take hold, they’re making [...]
Logistics services marketing: Key Challenges and how to make it work
Over the past five years, we have seen a significant increase in interest in marketing among logistics companies. More and more companies are trying to expand beyond previously popular marketing channels, such as trade [...]
After Trade Shows: A Strategy for New Business Maximization
Trade shows for logistics professionals seem to be on every corner these days. Many sales professionals will attend at least one, often more, each year. While shaking hands, exchanging smiles, and collecting business cards [...]
