5 Areas Logistics Company Leaders Need to Pay Attention to When Building a Sales and Marketing Strategy
Many logistics business owners and leaders have recently overlooked the importance of refining their sales and marketing strategies, focusing on evaluating what’s working and identifying areas for improvement. This oversight is particularly significant given [...]
How is logistics marketing different from B2C marketing? Eight pitfalls to avoid to save funds.
Earlier, most logistics companies didn't invest in marketing. All marketing activities were limited to trade shows and publications in the press, some companies did some email marketing, and that's it. The industry is still [...]
ON WHICH PRINCIPLES BASED BUSINESSES SURVIVE 100 YEARS AND MORE?
Why do companies die? It seems like an easy question. Nevertheless, most companies do not find this answer. There is a small number of companies around the world which survived for 100 years, even [...]
How to leverage the changing sales environment for transport brokers to add more sales?
How to leverage the changing sales environment for transport brokers to add more sales? Why are some companies able to add more sales while others don‘t? This question is especially important for companies [...]
Is Marketing all About Bragging About Your Company or Straight Sales Pitching?
Today I want to talk about two essential things. Those things are like rocks in my shoes. I can't hold them there anymore. And this is related to the ways how some logistics companies [...]
What are logistics companies losing by not investing in marketing?
The logistics market has changed a lot in the last two years. Earlier, Logistics services were seen as transactional, where the prices most of the time were the key decision factor. But this has [...]
