Top Prospecting Mistakes: How Can You Avoid Them?
In the competitive world of logistics sales, each interaction with a potential client can make or break a deal. As a seasoned coach, I've observed numerous sales reps and managers repeatedly falling into the [...]
How is logistics marketing different from B2C marketing? Nine pitfalls to avoid
Earlier, most logistics companies didn't invest in marketing. All marketing activities were limited to trade shows and publications in the press, some companies did some email marketing, and that's it. The industry is still [...]
Will 2021 be an excellent year for the Logistics industry?
Will 2021 be an excellent year for the Logistics industry? It's trendy to make predictions these days; it seems that Everyone is doing this. I'm not an exception. But its a Hard [...]
How to soften the COVID-19 consequences? Free guide for logistics leaders who cares about the future of they’re business
INTRODUCTION The logistics sector has had an intensive ten years of growth and prosperity. Nevertheless, The COVID-19 pandemics have turned most of the industry participants into turmoil. Which companies will be surviving and [...]
Why are digital freight forwarders failing?
Digital freight forwarders and their latest failures are one of the most read topics in the logistics industry. Well, they aren't failing in the purse sense, but we see more and more signs that [...]
Stop wasting the shipper’s time, do this instead!
No one likes time wasters; shippers are not an exclusion. But, still working with logistics sales managers globally, I see that many of them do not understand that they need to bring value to [...]
