Why Will Every Logistics Company Need to Invest in Digital Marketing Activities in the future?
The logistics services sales arena is changing fast; previously popular sales methods, such as referral-based sales, trade shows, and others, are becoming less effective. Foreward-thinking logistics business owners have understood that various digital marketing [...]
In search for success – Easy way to reach success. Is it?
Probably the most significant part of commercial management literature is devoted to success. Primarily this success is associated with financial well-being. To achieve financial well-being, the authors of commercial books will offer you various [...]
What many logistic’s businesses do not pay attention to, like did Oil, Rail, and other previously important industries before losing significance?
Probably one of the best articles ever written on strategic marketing is the article by Theodore Levitt entitled Marketing Myopia, written in the year 1960. The author analyzes the failures of previous growth industries, [...]
Why Is Everything More Expensive Right Now? And why this can be dangerous for the Logistic’s industry?
Why Is Everything More Expensive Right Now? And why this can be dangerous for the Logistic's industry? Recently, we have witnessed sharp inflation within almost all merchandise groups (20-40%). It was caused by [...]
Three myths preventing logistics businesses invest in marketing and P&R
Marketing and P&R activities are potent weapons that businesses worldwide use to increase brand awareness and stimulate faster growth. However, many logistics businesses, except the big names (XPO, DHL, etc.), are still cautiously looking [...]
What impact will the possible sell-off DB Schenker have on SM freight forwarders?
So DB Schenker is on the table for sale. The rumors that the logistics giant is looking for a go-out strategy were floating in the air from 2021, but this seemed a talk only. And like [...]
