Why “Logistics Tech” Companies Are Failing Slowly, And Why It’s Not the Business Model
Over the past four years, many once-celebrated logistics technology companies have quietly moved from “market darlings” to “market doubts.” They raised enormous amounts of capital. They promised to disrupt a traditional industry. They were [...]
Signs That Your Organization Needs Outside Help with Marketing
Examining various digital channels, it's evident that logistics businesses have recognized the value of marketing and public relations. Why do we say this? We see a growing number of logistics service providers expanding their [...]
Winning at Logistics Trade Shows: Strategies for Sales Reps to Stand Out
For many logistics service providers, autumn is a busy season as logistics services sales professionals attend various trade shows and conferences. Posts on different social networks spark mixed opinions about the effectiveness of this [...]
The Biggest Misconceptions Logistics Companies Have Toward Marketing Activities
In the speedy world of logistics, where precision, timeliness, and operational efficiency take center stage, marketing can often seem like an afterthought. Logistics companies, particularly those rooted in traditional B2B models, frequently underplay the [...]
Beyond Transactions: Winning in Logistics Sales
For years, logistics companies have followed a predictable sales model: respond to RFQs, compete on price, promise fast and reliable delivery, and hope for repeat business. While this transactional approach might have worked in the [...]
Moving Minds, Not Just Freight
Many Logistics companies still rely on outdated marketing approaches. Browsing social media platforms and sales collateral, you’ll see the same predictable visuals and content: photos of trucks, warehouses, talking about themselves, etc. While these elements [...]
