tomas

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So far tomas has created 103 blog entries.

Are you working on positioning your logistics brand on digital channels? Here‘s what to pay attention to

2024-07-24T13:46:10+02:00

Social media is a powerful platform for logistics businesses targeting B2B customers. It can help attract more customers and employees and increase the lifetime value of existing customers. As we work with logistics businesses, we often receive questions from company leaders about the best way to position their brands on social and other digital [...]

Are you working on positioning your logistics brand on digital channels? Here‘s what to pay attention to2024-07-24T13:46:10+02:00

Want to Compete with the Big Guys? Three Options You Have

2024-07-09T15:48:51+02:00

The competitive environment within the last few years has become quite harsh in the logistics sector. We've witnessed consolidation, which is still in progress. We saw some new market participants entering the market; here, I'm talking about digital freight forwarders, which could be more successful, but they still took their piece of the cake. [...]

Want to Compete with the Big Guys? Three Options You Have2024-07-09T15:48:51+02:00

The two most frequent new business developement killers

2024-06-27T10:01:51+02:00

Suppose your organization is looking for ways to speed up new business development. In that case, the mistakes we will discuss are likely the first ones you will need to eliminate as a logistics sales organization leader or individual entrepreneur. In this article, we'll identify these mistakes and give you a clear path to [...]

The two most frequent new business developement killers2024-06-27T10:01:51+02:00

Why Will Every Logistics Company Need to Invest in Digital Marketing Activities in the future?

2024-06-13T09:02:11+02:00

The logistics services sales arena is changing fast; previously popular sales methods, such as referral-based sales, trade shows, and others, are becoming less effective. Foreward-thinking logistics business owners have understood that various digital marketing activities are becoming potent weapons helping stimulate growth. But of course, many logistics companies still do not invest in marketing [...]

Why Will Every Logistics Company Need to Invest in Digital Marketing Activities in the future?2024-06-13T09:02:11+02:00

Unleashing the Potential: the Key to Overcoming the Biggest Growth Barrier in Logistics Businesses

2024-06-05T13:37:20+02:00

Many logistics business owners, particularly those with a long-standing presence in the industry, may not realize the untapped potential they hold in their hands. If harnessed effectively, this potential could propel their business development activities to unprecedented heights, all while maintaining cost-effectiveness. We're referring to the wealth of contacts they've accumulated over the years, [...]

Unleashing the Potential: the Key to Overcoming the Biggest Growth Barrier in Logistics Businesses2024-06-05T13:37:20+02:00

Top Prospecting Mistakes: How Can You Avoid Them?

2024-05-20T09:19:18+02:00

In the competitive world of logistics sales, each interaction with a potential client can make or break a deal. As a seasoned coach, I've observed numerous sales reps and managers repeatedly falling into the same traps during the prospecting phase. Identifying these common mistakes and implementing strategic changes can enhance your or your team's [...]

Top Prospecting Mistakes: How Can You Avoid Them?2024-05-20T09:19:18+02:00

Gen Z Doesn’t Want to Make Cold Calls—Is This a Crisis for Logistics Sales Results?

2024-05-15T09:43:12+02:00

We recently came across compelling data revealing a significant trend: a substantial portion of Gen Z avoids phone calls, opting for messaging apps like WhatsApp, Snapchat, etc. This shift is echoed by findings that only 15% of young people (16-24 years old) prefer phone calls, with a majority favoring instant messaging, which has seen [...]

Gen Z Doesn’t Want to Make Cold Calls—Is This a Crisis for Logistics Sales Results?2024-05-15T09:43:12+02:00

5 Areas Logistics Company Leaders Need to Pay Attention to When Building a Sales and Marketing Strategy

2024-04-11T08:47:59+02:00

Many logistics business owners and leaders have recently overlooked the importance of refining their sales and marketing strategies, focusing on evaluating what’s working and identifying areas for improvement. This oversight is particularly significant given the rapid changes in the logistics landscape, underscoring the need for continuous enhancement. This article will discuss the crucial elements [...]

5 Areas Logistics Company Leaders Need to Pay Attention to When Building a Sales and Marketing Strategy2024-04-11T08:47:59+02:00

Is the Traditional Digital Marketing Approach Effective for Selling Logistics Services?

2024-03-04T11:05:03+02:00

Digital marketing activities have become more popular among logistics service providers. Earlier, logistics business owners limited their activities to trade shows and printing ads. Now, more of them are investing in various digital marketing activities. This shift is positive because logistics companies were not among the early adopters in this field. When there weren’t [...]

Is the Traditional Digital Marketing Approach Effective for Selling Logistics Services?2024-03-04T11:05:03+02:00

Is There an Optimal Time for Selling Logistics Services?

2024-02-26T13:49:57+02:00

Logistics business owners and sales leaders constantly search for that golden rule or moment when their sales efforts yield the best results. Amidst economic fluctuations and shifting customer demands, finding this opportune time can seem daunting. Many logistics industry employees blame poor sales performance on external factors such as a sluggish economy or unpredictable [...]

Is There an Optimal Time for Selling Logistics Services?2024-02-26T13:49:57+02:00

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